Coffee Trends in 2024: Key Statistics on Consumption, Preferences, and Spending

As coffee continues to play a central role in daily life across the U.S., new data from Drive Research sheds light on how consumption habits and preferences are evolving. A recent survey conducted in January 2024 of over 1,300 people offers deep insights into these coffee trends.

Key Coffee Consumption Statistics

Nearly 73% of Americans consume coffee every day, with a majority brewing it at home. Of those, 66% make coffee at home on a daily basis, while only 4% never brew their own coffee. The global love for coffee is further emphasized by the staggering fact that 2.25 billion cups are consumed globally each day.

Interestingly, coffee obsession in America is prevalent, with 87% of Americans admitting they are somewhat or fully obsessed with coffee. Only a mere 2% of respondents expressed a dislike for coffee.

Preferences and Popular Coffee Add-ons

The survey revealed an increase in preference for espresso-based drinks, particularly espresso martinis, which saw a 79% rise in popularity since 2022. 25% of Americans now enjoy this trendy cocktail.

In terms of coffee orders, 38% of people reported their go-to coffee shop choice is a shot-flavored latte, while other favorites include flat whites (32%), cold brew (30%), and Americanos (20%).

Coffee Spending Habits

Coffee consumption habits extend beyond home brewing, with 51% of people purchasing coffee from a coffee shop at least once a week. Among new parents, this number jumps significantly to 67%, with nearly half making more than one purchase per week. The survey also found that 31% of respondents spend between $11 and $20 per month on home-brewed coffee, while 11% spend over $40.

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Health Perceptions and Coffee Additives

48% of coffee drinkers believe that coffee benefits their health, although this figure represents a 14% drop compared to 2022. Among health-conscious consumers, add-ons like almond milk and oat milk are seeing a surge in popularity. Preferences for oat milk grew by 90% and almond milk by 71% since 2022.

In terms of sweeteners, the majority of consumers opt for sugar (67%), while 38% prefer Stevia or other zero-calorie options.