In Nestlé’s 2025 Trends to Watch, the spotlight is on personalized coffee experiences, a trend led by Gen Z, who view coffee as a “little treat” to enjoy with syrups, textures, and new flavors. Personalized coffee experiences are gaining traction as consumers seek more tailored options that align with their individual preferences. Wellness remains a top priority, with 82% of U.S. consumers opting for functional, better-for-you products that complement holistic health practices. Meanwhile, convenience is key, as 68% of consumers choose supermarket meals over dining out, looking for time-saving solutions like pre-made sauces and marinades. These trends together emphasize the growing demand for personalized coffee experiences, health-conscious choices, and easy, customized solutions in the food and beverage industry.